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While dating apps are mostly focused on matching their users with a special someone, one app is focused on a totally different kind of hot action—midterm voting.
To shift Gen Z’s voting culture, BLK is collaborating with rap artists Trina and Saucy Santana to create yet another audacious anthem in the form of “No Voting, No Vucking.” The social campaign was created in partnership with agency Majority, which was behind last year’s public health jam “Vax That Thang Up” BLK teamed up with the Florida icons for the new single and video to be released during National Voter Education Week on Oct.
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