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If your love and protectiveness of your shoes occasionally tips over into obsession, you probably identified with Nike’s new “Shoe Therapy” campaign.
Nike knows how its products connect with consumers and celebrity athletes alike, and it plays with that relationship and brand loyalty in the new spots, which bring back the classic tagline, “It’s Gotta Be the Shoes.” The ads feature Master of None breakout star Lena Waithe as Dr. Dana Sole, a therapist who works with clients who have a … let’s say “intense” addiction to their sneakers.