Believe It Or Not, Nike’s ‘Shoe Therapy’ Campaign Was Inspired by a True Story

It all began with marathoner Shalane Flanagan's odd dream

Lena Waithe plays therapist to runner Shalane Flanagan, whose actual dream sparked the campaign. Nike

If your love and protectiveness of your shoes occasionally tips over into obsession, you probably identified with Nike’s new “Shoe Therapy” campaign.

@cara_02 Cara Anderson is a contributor to Adweek.