Behind 3 Winning Ideas from Emerging Creatives at D&AD New Blood 2021

The Black Pencil winners from D&AD's New Blood Awards tell the stories behind their campaigns

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Each year the D&AD New Blood Awards offer a glimpse of where the industry is headed by showcasing some of the brightest emerging creative talent from around the world. 

Entrants to the awards must respond to briefs from real brands and are judged by industry professionals. Their goal is to kick-start their careers in advertising and design. 

This year, D&AD awarded Black Pencils–its most coveted prize–to three entries from up-and-coming creative teams. The entries tackled issues such as diversifying literature in schools and driving diagnoses of skin cancer in people of color.

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