Beer Lovers Can Now Savor the Perks of a Nice, Cold Pint in a Brand New Steak

AB InBev, Wessel and agency Africa collaborate on a branded cut just for Brahma fans

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Brazilian steakhouses have gained popularity worldwide with restaurant chains like Fogo de Chão and Texas de Brazil, serving traditional cuts like sirloin cap and flank steak. AB InBev’s Brahma beer is working to add another cut to the market with the launch of Brahminha, a bone-out short rib meant to be as creamy and juicy as the beer it’s named for.

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