BBC's Intricate Winter Olympics Spot Traps Athletes in Harsh Worlds of Ice and Snow

With craft front and center, the animation hypes broadcaster's coverage of the Games

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Another Olympics is around the corner, and again the ongoing Covid-19 pandemic threatens to put a damper on the Games. That hasn’t stopped British broadcaster the BBC from crafting an intricate animation to promote its coverage.

Despite some restrictions and concerns around coronavirus outbreaks in China, the 2022 Winter Olympics in Beijing will kick off on Feb. 4 and span 19 days of competition across 15 sports. In the U.K., the BBC plans to broadcast more than 300 hours of live coverage across its TV and digital channels.

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