Baywatch's Comical Slo-Mo Marathon Inches Its Way Across the Finish Line at Cannes

David Kolbusz unpacks his latest Lion winner

CANNES, France—In a year when Wieden + Kennedy and Nike were courageously attempting to break the two-hour marathon barrier, Droga5 London and Paramount were taking a decidedly more leisurely approach to the 26.2 miles.

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