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Barnes and Noble Pulls Diverse Book Covers Campaign After Online Backlash

The bookstore had teamed with TBWA\Chiat\Day and Penguin Random House on the project

covers of classic books with people of color as the main characters
The creators used AI to find books where a character's race was not specified.TBWIA\Chiat\Day
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By Patrick Kulp

February 5, 2020

Barnes and Noble has pulled a set of reimagined classic book covers featuring diverse protagonists after the project prompted an online backlash, with critics calling it a superficial stunt.

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Patrick Kulp

Patrick Kulp is Adweek's senior reporter covering emerging tech.

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