AT&T’s New Ads for Unlimited Data Are Goofy, Unlimited Fun

Never-ending love, dunks and more

AT&T takes a page from Old Spice in its latest commercials from BBDO New York, pushing the mobile carrier’s Unlimited Data offering by humorously imagining if other things were unlimited—namely romance, basketball dunks and hockey.

“Unlimited Romance,” in particular, has a cartoony vibe, with an amorous couple rolling around in the sand on the beach until they roll into completely new scenes, from a city to a forest to a snowy mountaintop.

The point is that with unlimited data, you can watch as much video content on your phone as you like, whether it’s romance or, as hyped in two other ads, sports. See all three spots here:

The ads are running on AT&T’s social sites, including Facebook, Twitter, Snapchat and Instagram, as well as online sites like Bleacher Report, Pop Sugar and US Weekly.

Client: AT&T
Spots: “Unlimited Romance” “Unlimited Dunks” “Unlimited Hockey”
Agency: BBDO
David Lubars, Chief Creative Officer, Worldwide
Greg Hahn, Chief Creative Officer, New York
Matt MacDonald, Executive Creative Director, AT&T
Steven Fogel, Executive Creative Director, Entertainment Group
Doug Fallon, Executive Creative Director, Entertainment Group
Stephen McMennamy, Senior Creative Director
Patrick Lindsay, Creative Director
Taylor Crawford, Creative Director
Doug Walker, Managing Director
Lesley Brown, Group Account Director
Laura Perrizo, Account Director
Tabitha Ellis, Account Supervisor
EB Bernardin, Account Executive
David Rolfe, Head of Production
Julie Collins, Group Executive Producer
Katie Porter, Senior Producer
Crystal Rix, Chief Strategy Officer
Planning Director, Steve Panawek
Jordan Weil, Senior Communications Planner

Production Company: Caviar
Zach Math, Director
Michael Sagol, Executive Producer
Jasper Thomlinson, Executive Producer
Scott Kaplan, Producer
Chris Hoggard, Production Supervisor
Mackcut, Editorial
Erik Laroi, Editor
Gina Pagano, Executive Producer

Alyssa St Vincent, Executive Producer
Baptiste Andrieux, Executive Producer
Evan Kantor, Producer
Philip Ineno, Lead VFX Supervisor/CG Supervisor