At Helzberg Diamonds, Engaged Couples Can Get Married on the Spot

The jeweler recently ordained hundreds of employees to perform marriage ceremonies

Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.

Vegas wedding not your thing? Then head over to your local Helzberg Diamonds store, where employees are now doubling as wedding officiants.

The jeweler is hoping its “Hitched at Helzberg” push, created with help from creative agency Carmichael Lynch, will appeal to people who aren’t interested in spending time or money on a traditional wedding.

“When we first came up with the idea, it was on a hunch that elopement was on the rise,” Allison Hayes, group creative director at Carmichael Lynch, said.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in