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Vegas wedding not your thing? Then head over to your local Helzberg Diamonds store, where employees are now doubling as wedding officiants.
The jeweler is hoping its “Hitched at Helzberg” push, created with help from creative agency Carmichael Lynch, will appeal to people who aren’t interested in spending time or money on a traditional wedding.
“When we first came up with the idea, it was on a hunch that elopement was on the rise,” Allison Hayes, group creative director at Carmichael Lynch, said.