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Healthy food is finally getting some healthy competition.
In a fun promotional stunt for Swedish opera house Folkoperan, agency McCann Stockholm asked local children to pick between two things they’d generally not prefer either of: opera or broccoli.
About 30 kids got to choose between the two, with those who picked opera getting to go to Neil Gaiman’s Coraline, adapted for stage and song.
“Kids are not stupid,” said Susanne Reuzsner, head of communications for Folkoperan.
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