As the Advertising Industry Changes, Cannes Tries to Keep Pace

Particularly around inclusivity and allowing consultancies to attend the event

Leaders from Glossier, Shopify, Mastercard and more will take the stage at Brandweek to share what strategies set them apart and how they incorporate the most valued emerging trends. Register to join us this September 23–26 in Phoenix, Arizona.

Author, consultant and TV host, Bonin Bough, is our Adweek Advisory Board chairman. He will be spotlighting Advisory Board members each month on relevant industry news and trends.

I spoke with Florian Adamski this month about his thoughts on creativity and everyone’s favorite industry event at the Palais: Cannes Lions.

Florian, who is the CEO of OMD Worldwide, is certainly well-versed in the world of marketing and agencies. He’s spent the 2000s bouncing from agency holding companies to startups to a few companies he himself founded in media, ecommerce and more.



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