Arc’teryx's First Global Campaign Celebrates the Path Less Traveled

The brand expresses its values through outdoor ads, retail activations, a film tour and a coffee table book 

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For a brand whose name and logo harken back to the prehistoric era, outdoor apparel company Arc’teryx wants consumers to know it has its sights set on the future.

The Canadian brand’s first global campaign, titled “No Wasted Days,” features a diverse community of adventurers treading their own paths, be they snow-capped, rocky or hundreds of feet above ground.  

In the film, a climber adjusts his prosthetic leg before a playful game of “Rock, Paper, Scissors.”

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