Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
For a brand whose name and logo harken back to the prehistoric era, outdoor apparel company Arc’teryx wants consumers to know it has its sights set on the future.
The Canadian brand’s first global campaign, titled “No Wasted Days,” features a diverse community of adventurers treading their own paths, be they snow-capped, rocky or hundreds of feet above ground.
In the film, a climber adjusts his prosthetic leg before a playful game of “Rock, Paper, Scissors.”
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in