Arby’s Put Its Hat on Rival Mascots in a Fashion-Forward Power Move

Agency Moxie cleverly capped off National Hat Day

It's arguably the chain's most chapeau-centric marketing move since its viral 2014 tweet about Pharrell Williams sporting a similar hat at the Grammys.
Fast food's most famous redheads got accessorized by Arby's. Moxie

While Burger King is out trolling every clown in town and Wendy’s is eviscerating any rival who sets foot on Twitter, Arby’s has found a slightly less combative way to have some fun with its competitors.

@griner david.griner@adweek.com David Griner is Adweek's international editor and host of the Adweek podcast, "Yeah, That's Probably an Ad."