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When you walk into any Arby’s location from here on out and order a soda, you won’t be asked if Pepsi is OK when you order a Coke. The fast-food chain has officially swapped Pepsi beverages for Coca-Cola products at all of its locations.
To announce the major switch, Arby’s created an out-of-home campaign that broke not one but two Guinness World Records for both the smallest advertisement and largest advertisement (or “largest advertising poster”). Agency Moxie was behind the stunt.
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