Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.
When you walk into any Arby’s location from here on out and order a soda, you won’t be asked if Pepsi is OK when you order a Coke. The fast-food chain has officially swapped Pepsi beverages for Coca-Cola products at all of its locations.
To announce the major switch, Arby’s created an out-of-home campaign that broke not one but two Guinness World Records for both the smallest advertisement and largest advertisement (or “largest advertising poster”). Agency Moxie was behind the stunt.