Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Everyone raves about Domino’s technology, but Arby’s isn’t having it.
The fast-food chain has expanded into offering Pizza Sliders, which are basically pizza (pepperoni, provolone cheese, genoa salami and roasted garlic marinara) on a roll. And because pizza companies are so good at cutting-edge tech, Arby’s (with help from agency Fallon) decided to create a Pizza Slider chatbot to help you with your order.
Except it’s singularly unhelpful.
Check out how it works here on Facebook Messenger. But don’t expect it to provide much utility.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in