Arby's Is Driving Its Food Truck to Area 51 and Will Feed Anyone Who Shows Up to Raid It

Any liberated aliens will get free meat too

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

If you’ve ever had a big crowd RSVP on Facebook for your party, only to have no one show up except Sweaty Josh from yoga, you know how the “Storm Area 51” event is probably going to go down.

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