Apple’s New Ad Perks Up a Dreary World With Parkour and a Flood of Color

The focus is on iPhone XR’s display

For a stretch in the mid-2000s parkour had a reasonably solid heyday in advertising. The most prominent example is the 2006 Nike and Wieden + Kennedy classic “Angry Chicken” to launch the brand’s Presto shoe. Other brands like Pepsi, Suzuki and T-Mobile have used the stunts to decent effect. Free runner (and Red Bull athlete) Jason Paul travels the world, jumping off and around buildings, boats and planes. Even Roger Federer got into the act (albeit in front of a green screen) for a mobile carrier.