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Life is colorful and—based on photo sharing online—big. Big moments, big vacations, big colors. Life is just big. That’s the premise of a new ad for Apple that’s launching today, touting the brand’s new iPhone XS, which has the largest display in the product’s history.
Director John Hillcoat, who also directed the Cannes Lions-winning film Corazón, puts a vibrant spin on the spot, with an energy and pace that is well-suited to the music choice, “Catch My Breath” by Confidence Man.
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