This 43-Minute Film Won a Grand Prix at Cannes for Shining a New Light on Organ Donation

Corazon takes Health Grand Prix, RPA wins big

Corazón goes well beyond the PSA Source: Montefiore Health System

CANNES, France—Corazón, a 43-minute film, fully-financed by Montefiore Health System in New York and created by JohnXHannes, is one of the first winners at the Cannes Lions, taking Grand Prix honors in the Health & Wellness category.

@zanger doug.zanger@adweek.com Doug Zanger is a senior editor, agencies at Adweek, focusing on creativity and agencies.