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Lucha Libre, a form of professional wrestling, is a cultural phenomenon in Mexico. Distinguished by its colorful masks and acrobatic moves, the sport has a rich legacy dating back over a century.
Apple pays homage to Lucha Libre in the first installment of its long-running “Shot on iPhone” campaign to be produced entirely in Mexico.
The 13-minute film, titled “Huracán Ramírez vs. La Piñata Enchilada,” tells the story of a retired luchador (wrestler) who dons his mask one more time to fight against a piñata villain that is terrorizing the locals.
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