Apple Imagines a World Without Apps, and How Utterly Screwed We'd Be Without Them

Look for the cameos in slapstick WWDC video

June 5, 2017

Remember life before apps? Sure, it was liveable. But it was also a time when we owned paper maps, knew phone numbers and recognized the dating potential of next-door neighbors.

Angela Natividad is a frequent contributor to Adweek's creativity blog, AdFreak. She is also the author of Generation Creation and co-founder of Hurrah, an esports agency. She lives in Paris and when she isn't writing, she can be found picking food off your plate.

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Apple Imagines a World Without Apps, and How Utterly Screwed We'd Be Without Them

Look for the cameos in slapstick WWDC video

Angela Natividad

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Angela Natividad