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Anna Kendrick tends to put on a charm offensive in most advertising in which she appears (except, famously, for Newcastle, where she skipped the charm in favor, jokingly, of the offensive). Now, the 32-year-old Oscar and Tony nominee is going to bat for Hulu in a series of 30-second set pieces (which will air nationally as TV spots) that take place inside a dreamworld styled like the Hulu interface itself.
Kendrick doesn’t underpromise in the launch spot, which rolled out Tuesday, suggesting the streaming provider will “change your life.”