Anderson .Paak Makes an Anthemic Banger for Budweiser and Creators Everywhere

'Yours to Take' kicks off a campaign that celebrates an artist's hustle

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A creator’s path to success can be a bumpy one filled with roadblocks, rejection and a ton of self doubt. But a new campaign from Budweiser, Wieden+Kennedy and eight-time Grammy-winning artist Anderson .Paak is here to assure emerging creatives that the impending rewards that follow the hustle—a finished project or finding your audience, for instance—are worth the struggle.

Today, the AB InBev global brand launched a new platform titled “Tomorrow is Yours to Take,” a mantra that Budweiser says is meant to inspire burgeoning creators to continue pursuing their goals despite adversity.

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