Influencers Are Becoming Entrepreneurs, and Marketers Should Take Notes

The creators making a name for themselves on social platforms are also taking their influence offline


Mélanie Masarin’s mission is to take the word drinking back from booze. Since launching her own line of non-alcoholic aperitifs and spritzes, the founder and CEO uses her platform to destigmatize a sober lifestyle in a world where people think reaching for a soft drink means opting out of enjoyment.

“I get so many messages from people who relate to the story and want to have that extra connection with the human behind the brand,” said Masarin, who launched Ghia in June 2020.

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