Amid Apple's Big Reveals, the Most Powerful Was How Its Watch Has Saved and Improved Lives

Customers shared their stories about its myriad of features

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There is always a great deal of anticipation (and speculation) about an Apple event. Will there be a new iPhone? How about something to do with iPads and Apple TV?

The answer to each of those questions was a “yes” at today’s event, and the brand had its usual flair with a Kim Gehrig-directed ad for the new iPhone 11. The director had a fun time touting benefits of the new device, especially with its water-resistant capabilities:

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