11 Commercial Directors Who Are Elevating the Craft of Storytelling

Adweek's Creative 100 honors today's talent behind the camera

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The funny thing about commercial directors is that the moment you learn who they are, you start noticing just how often you’ve seen their work.

Take, for example, Kim Gehrig, who’s having one hell of a run in 2018 and 2019. In the past year alone, she’s helmed Gillette’s polarizing “We Believe” spot about toxic masculinity, Nike’s “Dream Crazier” starring Serena Williams and the visually stunning “Viva La Vulva” for Essity family of brands.

As you’ll see below with this year’s commercial director honorees in Adweek’s Creative 100, she’s not the only one knocking out a surprising number of beloved, awarded and debated pieces of film.



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This story first appeared in the June 10, 2019, issue of Adweek magazine. Click here to subscribe.