America Eagle’s Effective Use of TikTok Stars; And the Biggest Ad Ever: Wednesday’s First Things First

Plus, Professor Scott Galloway talks about America's 'low point' ahead of big tech antitrust hearings

American Eagle's BTS '20 Campaign
American Eagle

Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here.

The Business of Marketing

Don't miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.

@JessZafarris Jess Zafarris is an audience engagement editor at Adweek.