Alaska Airlines Goes Back to Its Quirky Roots in New Campaign

Series of 15-second gems packs a playful punch

Giddy up ... for five seconds. Alaska Airlines

For years, under the stewardship of WongDoody, Alaska Airlines’ advertising built a reputation of being just a bit off the center line. From chickens randomly picking fares to smiling customer service agents playing banjos, there was always a sense of anticipation that the Seattle-based airline would bring out the quirk.

@zanger doug.zanger@adweek.com Doug Zanger is a senior editor, agencies at Adweek, focusing on creativity and agencies.
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