Airport Parking Company Apologizes for Using a Man’s Death as a Marketing Hook

'Don't be late and end up in a crate' sent out an email blast this week suggesting the mysterious death of a man at O'Hare International Airport was linked to the stress of traveling, sooooo make sure you handle your parking reservations in advance.

The email ended with a punchy "Don't be late and end up in a crate" and a $5 off coupon.

Subscribers were furious and took the brand to task via email and social. A lackluster follow-up apology was emailed out and posted to the website. But whoever's running Twitter has taken a cue from DiGiorno's #whyistayed gaffe and is deeply apologizing to everyone who tweets at the brand.

Top image via Flickr.