Agency’s Fake Blog Shows How AI-Generated Content Could Spam the Web to Death

Fractl sees it as a threat to the integrity of its trade

The fake blog includes AI-generated author headshots and evergreen, SEO-friendly headlines. Fractl

Although much has been written on how recent strides in text-generation technology could bring a new scale to fake news proliferation, less attention has been paid to its more banal potential to facilitate the mass production of run-of-the-mill spam.

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@patrickkulp patrick.kulp@adweek.com Patrick Kulp is an emerging tech reporter at Adweek.
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