African Gods Instagram Filter Seeks to Connect Black American History to Ancient Roots

The project from agency Eleven will match you with a deity from African mythology

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A new project from agency Eleven is pairing ancient spirits with Instagram selfies in hopes of boosting a version of Black History Month that traces all the way back to antiquity.

The agency’s new Instagram filter superimposes the faces of various figures from the Yoruba religion and other traditional African cultures onto a user’s face before landing on a random match. It’s part of a project that also includes online art depicting various figures from African-American history as the deities—Rosa Parks is supreme goddess Nana Buluku, for instance—in an effort to draw connections between the American icons and ancestral folklore and spirituality.




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