10 Branded Content Innovators Who Turn It Up to 11

Raising the bar for storytelling and artistic integrity, not to mention vulva care

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What are the limits of branded content? Don’t ask this year’s honorees. With a sharp focus on delivering entertainment and meaning, plus a deep knowledge of both their audience and their brands, these innovators expanded the boundaries of branded content—much to the delight of consumers.

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This story first appeared in the June 8, 2020, issue of Adweek magazine. Click here to subscribe.