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Last month at Adweek’s Social Media Week event, we caught up with creators and brand executives to discuss the elements of a successful partnership.
When it comes to a successful brand partnership with creators, everyone agreed that authenticity is key.
“You have to just be cool,” said actor and creator Boman Martinez-Reid.
“You need to understand what the creator’s audience and community is like,” added fellow creator Youssef Hasweh.
For more advice and examples of successful partnerships, watch the video below.
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