Sports Marketing

Adidas and Arsenal Will Hold a Powerful Anti-Knife Crime Protest on the Soccer Field

The players will wear all white in a public stance against rising youth violence in London

Arsenal No More Red — Arsenal players will trade signature red shirts for a white kit protesting knife crime.Iris London, Adidas, Arsenal

By Brittaney Kiefer

January 7, 2022

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Knife crime has been on the rise in London in recent years, with more than 10,000 knife offenses in the city between June 2020 and June 2021. Last year was also the worst year on record for murders involving teenagers in London, most of which involved knife attacks.

Brittaney Kiefer

Brittaney is Adweek's European creativity editor.

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