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Knife crime has been on the rise in London in recent years, with more than 10,000 knife offenses in the city between June 2020 and June 2021. Last year was also the worst year on record for murders involving teenagers in London, most of which involved knife attacks.
While numerous public-service campaigns have attempted to tackle this problem, a unique partnership between Arsenal—one of the U.K.’s most popular soccer teams—and Adidas brings the fight against knife crime and youth violence to the national stage.
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