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Some tactics to get you to go vegan can be cloying or altogether horrifying. Farm Sanctuary's new 30-second ad is neither. The stop-motion animation video, developed by One/x agency, is actually kind of cute.
By pointing out that a pig can beat a chimp and a toddler at joystick video games (and still charm the toddler by sweetly staring and wagging its curly tail), the ad aims to show that pigs are more than one-dimensional beings.
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