This Ad Festival Is Like a Wrestling Tournament for Those Tired of Kicking Local Ass

A fun video for El Ojo de Iberoamérica

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In a little over a month, advertising pros from a wide range of countries will gather at the annual El Ojo de Iberoamérica festival in Buenos Aires.

To promote the festival and its award show's rapidly approaching entry deadline (which is actually today, though we've heard you can ask politely for a brief extension), the organizers partnered with agency Santa Clara and production company O2 Filmes to create a charmingly violent teaser video.

In the clip, we meet a woman named ChinChin, who has built quite a reputation for herself by beating the crap out of everyone and everything in town (llamas, tractors, you name it).

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