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After acquiring Droga5 earlier this year, Accenture has decided it no longer requires outside assistance on advertising its own brand.
Accenture confirmed it has decided to take its creative account in-house, with Droga5 serving as lead creative agency. UM will continue to handle media buying and planning for Accenture.
Data consultancy COMvergence estimated Accenture’s annual net media spend at around $20 million.
“The time has come to bring our creative in-house and begin using more of our own creative expertise, services and capabilities, including that of Droga5,” a spokesperson for Accenture said, also citing the acquisitions of design consultancy Fjord and creative agency Karmarama, as well as the in-house hiring of top agency talent.
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