AdFreak

Abba's 'Mamma Mia' Video From 1975 Gets a Shot-for-Shot Remake From YouTube Stars

Merrell Twins and Superfruit tapped to promote movie sequel

The Merrell Twins capture the charmingly awkward poses of Abba's 1975 video.
By Shannon Miller

July 18, 2018

Any shot-for-shot remake requires patience, commitment to detail and a respect for the original content. With this understanding, Universal Pictures joined forces with content studio Portal A to create a gently modernized homage to an iconic ABBA music video, just in time for the July 20 theatrical release of Mamma Mia: Here We Go Again.

Shannon Miller

Shannon Miller is Adweek's Creative and Inclusion Editor and host of the Adweek podcast "Yeah, That's Probably an Ad."

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