AAPI Creative Spotlight: Resh Sidhu Is Charting a New Path in Augmented Reality

This global director is working to build up fellow AR pioneers

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

As the global director at Snap’s Arcadia Studio, the New York-based Resh Sidhu believes that shaping tomorrow means stretching the boundaries of our imaginations in the here and now.

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