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Whether they’re working to communicate a client’s vision or dreaming up their next big project, Brooklyn-based art director Mars Nevada operates on a singular guiding philosophy.
“I have to feel like I’m doing good,” they told Adweek for the AAPI Creative Spotlight series. “That either means social good and changing the world, or just the good of bringing hope, relief, visibility or even a simple sense of joy to someone’s life.”
It’s certainly an ambitious approach to creativity.