Having been exposed to creative writing and narration at such an early age, San Francisco-based associate creative director Kirstie Bones knew that she’d eventually land in an imaginative role.
“My grandparents and parents were my first creative role models, so I had an early appreciation for creative experimentation and the power of narrative,” Bones tells Adweek for the AAPI Creative Spotlight, a series created in partnership with Asians in Advertising. “The thing I liked most about [creative advertising] was the idea that every project brief is another opportunity to weave together a new experience for someone out there, and that’s a special thing.”
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