If art director Jane Jin could identify one key to a successful career in creativity advertising, it’s the idea that you have to, in her words, “really love people” in order to make it work.
“A lot of successful campaigns are driven by human insights and human truths,” she tells Adweek for the AAPI Creative Spotlight series, created in conjunction with Asians in Advertising. “You have to be open minded to learning new things and genuinely curious about people—all kinds of people—depending on your target audience.”
Jin
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in