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When asked what drew creative agency Big Spaceship’s art director Ingrid Wu to advertising, the sentiment she expressed is simple yet profound.
“I’ve always been drawn to media that understood me,” the Brooklyn-based creative told Adweek for the AAPI Creative Spotlight series, created in conjunction with Asians in Advertising.
Since joining her agency in 2020, Wu has developed her craft with a desire to make art that resonates in an authentic way.
“At the end of the day, what really drew me to advertising is the ability to create something that anyone can connect with,” Wu said.
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