Los Angeles-based filmmaker Alice Gu is committed to using her fascination with creative visuals and a good challenge to guide a compellingly story.
“I started my career as a director of photography,” she told Adweek for our AAPI Creative Spotlight series. “The challenge of telling a story in 30 seconds has always been very appealing for me, as it forces you to make some very creative decisions.”
Although Gu has worked on various projects for a number of brands, one piece of work that continues to stand out for her isn’t an ad, but rather a documentary.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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