Experiential Marketing

A Virtual Film Festival Wants to Send You to a Terrifying Lighthouse, Alone and Phone-less

Göteborg Film Festival created extreme socially distant movie experiences for its first virtual event

IsolatedCinema_PaterNoster_Press 2 — One lucky (and brave) film lover will get the chance to spend a week on the island in total seclusion.Göteborg Film Festival

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Every industry has been affected by the Covid-19 pandemic, but few were as quickly and thoroughly disrupted as the live events field—given that mass gatherings are ill advised and, in many countries, illegal.

In Sweden, the Göteborg Film Festival—which runs from Jan. 29 to Feb. 8, has found a novel way to make the most of the fact that it is going digital-only for the first time.

Event organizers are promoting the festival by sending a handful of lucky (or brave, depending on your aptitude for solitude), film fans to truly isolated venues.

Sara Spary

Sara Spary is a freelance journalist based in London. She's been a reporter for eight years, covering advertising and consumer brands.

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