A Travel Site Convinced 61 Strangers To Get A ‘Collective Tattoo’ In the Name of Unity

In divisive times, it’s an uplifting effort

Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.

We’ve all seen the weird brand tattoos people get (remember when Flyers fans started plastering Gritty on their bodies when the NHL mascot was unveiled?), but it’s not every day that a company can convince a group of strangers from around the world to get inked up for an ad campaign.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in