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We’ve all seen the weird brand tattoos people get (remember when Flyers fans started plastering Gritty on their bodies when the NHL mascot was unveiled?), but it’s not every day that a company can convince a group of strangers from around the world to get inked up for an ad campaign.
However, it appears as though Momondo, a travel search site based in Denmark, was able to do just that recently. With help from Copenhagen agency &CO, Momondo set out to create “The World Piece,” a global project that symbolically connects people from different countries via the tattoos on their backs.
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