A Spider Gets Its First Taste of Heartbreak in Samsung’s Unexpected Love Story

The brand depicts an arachnid falling in love with a smartphone's camera lenses

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It’s love at first sight in this romantic tale from Samsung, but the protagonist is a creature that doesn’t usually garner much affection. 

The star-crossed lovers in Samsung’s unusual story are a furry spider and the brand’s new Galaxy S22 Ultra phone. In the ad, Sam the spider is leading a quiet life in her terrarium when she catches sight of the smartphone’s giant camera lenses on a Samsung billboard outside the window. She mistakenly thinks she is gazing into the beautiful eyes of another arachnid, and immediately falls head over heels (or legs) in love.

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