A Pioneering Canadian Winery Is the Ultimate Underdog in This Cinematic Ad

Inniskillin's origin story gets the Hollywood treatment

The partners who created Niagara winery Inniskillin faced an uphill battle to international prestige. Bensimon Byrne

It’s a Canadian wine with an Irish name made by an Austrian and an Italian. There must be a good origin story here.

@TLStanleyLA terry.stanley@adweek.com T.L. Stanley is a senior editor at Adweek, where she specializes in consumer trends, cannabis marketing, plant-based food products, pop culture and creativity.