A Massive Ecommerce Site Changed Its Handshake Logo to Promote Social Distancing

Gut gives an elbow bump to Mercado Libre

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Latin America’s largest ecommerce platform, Mercado Libre, is using its most central design element to make a statement about stemming the global outbreak of COVID-19.

Agency Gut Buenos Aires has redesigned the site’s logo to replace its longtime handshake with an elbow bump, symbolizing the small daily changes required to create “social distance” that helps limit the spread of the coronavirus that’s been rapidly expanding around the world.

“Mercado Libre is a brand that reaches many people,” said Louise McKerrow, branding director for Mercado Libre’s landing pages.



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