A Massive Ecommerce Site Changed Its Handshake Logo to Promote Social Distancing

Gut gives an elbow bump to Mercado Libre

Mercado Libre wanted to use its visibility in Latin America to help spark a change in behaviors. Mercado Libre

Latin America’s largest ecommerce platform, Mercado Libre, is using its most central design element to make a statement about stemming the global outbreak of COVID-19.

@griner david.griner@adweek.com David Griner is Adweek's international editor and host of the Adweek podcast, "Yeah, That's Probably an Ad."